Reflective Evaluation

After you have uploaded your personal profile to the blog you need to write a short reflective piece about the video. Reflection is important as it gives you the opportunity to think about what went well with your video and what didn’t go so well and more importantly what you would do differently next time. This is crucial so that when you make your next video you won’t repeat past mistakes.

So make sure you cover the following points in your reflection:

What went well?

What pleased you about making the video? (Equipment, working as a team, content, script, locations, framing etc)

first time you had used this sort of software, do you think they the editing process improved your raw material, did you add any images, music, sound effects…?)

What aspects of the final video are you most pleased about? (having a blog so that everyone can see it, receiving feedback from your friends, making a comprehensive video that answers the project brief etc)

What positive feedback did you receive and how did this make you feel?

What aspects of the video production were you not so happy with? (technical difficulties, team members being absent? The weather meaning you had to alter your plans, access to equipment etc)

&ltFor each aspect of the video production that you weren’t happy with, what could you do next time to avoid it happening again?

The 5 Shot Rule: How to Shoot a Video Sequence

Professional camera people shoot video sequences. If you only have one shot, you only have two options in the edit. You either use it or lose it!

This is from a BBC Training Video. The Five Shot rule.

1. What is 'Sequential Shooting'?
2. What are the five shots you need for the 'Five Shot Rule,' sequential shooting?
3. Why shoot in a sequence?

Write the answers to these questions in a short blog post called, 'The 5 Shot Rule.'

SHOOTING TASK: APPLY THE FIVE SHOT RULE
Have a look at your shooting script, are their any places where you could apply the five shot rule and shoot a professional looking sequence?

If not chose one of these shooting scenarios to practice the five shot rule:

• Using a computer in college
• Having a drink
• Reading a book
• Listening to your Ipod
• Making a telephone call

Work with a partner to produce at least one shooting sequence. Make sure you get the five shots whichever shooting scenario you choose. Good luck.

Transforming your Script into a Shooting Script

By now you should have a pretty solid script written for your video profile. The script forms the majority of the audio for your video profile but now I want you to think of the visuals (video, photographs, graphics, text etc) which will illustrate and reinforce what you are saying in your script.

So you need to put your script into a two column table. Call column one Audio and column two pictures. Then cut and paste your script into the audio column, as shown below. For each line of your script you now need to write down what images you are going to cover the audio with, take a look at the script below.

Shooting Script for Video Profile

Audio	Picture
Hi my name is Shakirah,	Montage of shots of me, close up on eyes, mouth etc.
I am studying sonic arts at City of Westminster college.	Pan across sign outside of college. Shots of students working in classrooms and hanging out in common rooms.
When I am older I would like to be a recording artists and own my own record label.	Shots of students recording music, rapping into a microphone, shots of technical equipment, faders, nobs etc

Add in as much detail as possible to your shooting script. Try and clearly describe what your video will look like, what music you will be using, and the shooting style and pace of your video.

The shooting script will be assessed as a single criteria so you really need to put some time and effort into it and make it the best it can be. Please upload your shooting script to your blog for assessment.

Here are some links to other shooting scripts:

Example 1

Example 2

We shall begin filming your video profiles in the afternoon. So practice trying to remember your scripts ahead of filming.

Three Point Lighting

This video outlines the basic lighting set up for filming a piece to camera.

Example of Video Profile: Video Resume

Personal Documentary: Lilyan from Cory Fossum on Vimeo.

Example of Video Profile: The Photographer

Example of Video Profiles: The Boxer

Script Ideas: It's over to you!

Today we will be writing a script for your video profile. To help get you started on things you might like to include on your video, answer the questions below. Try and use full sentences and as this should help you write your script later.
What is your favorite color?
What experiences are you most proud of?
What makes you different, from those around you?
Who or what is your inspiration?
Where would you like to be in 10 years time?
If you were an animal which one would you be and why?
What area of media are you most passionate about?
What’s your greatest achievement so far?
How do you relax?
Which job did you dream of when you were a child?
Think of a location that is special to you and explain why.
Sell yourself in two sentences.

Shot Sizes

Apply the knowledge you have learnt from this video, by drawing on boxes on the picture below to show the following shot sizes.

• Close Up
• Extreme Close Up


• Wide Shot
  
• Medium Shot


• Extreme wide shot


• Low angled shot


• High angle shot

Tutorial 5: Exporting Video

So you can now, set up a scratch disc, import clips edit and add text. But if you want to show your masterpiece to someone outside of the classroom, you will need to be able to export the video from Final Cut Pro.

So watch this short video to find out how to do it.

Tutorial 4: Adding Text

So you have an understanding of the basic editing functions on Final Cut Pro. Now you want to give your video a title, and maybe add some credits at the end. Well this is fairly easy all you have to do is watch this tutorial and apply it to your video.

Tutorial 3: Basic Editing Tutorial

Now the fun stuff begins. Watch this clip below to find out how to editing properly on Final Cut Pro.

Tutorial 2: How to ingest footage from your SD card into Final Cut Pro

Check out this video, to find out how to upload footage from your SD card into Final Cut Pro. These guys give you a lot of detail about how to get the footage off your SD card but it's really good to get into good habits right at the beginning.

Tutorial 1: First Things First: Set Your Scratch Disc

This is a really important stage in setting up a project in Final Cut Pro. At CWC you need to save all of your projects on the HD2 drive on the computer. So create a project folder with your name on it (hint use your real name) and set up your scratch discs to save all your work in your folder on the HD2 drive.

If you save your work anywhere else, then it may be deleted.

Setting up a scratch disc is easy and also extremely important. Watch this video where a child tells you how to do it!

Sonic Arts: To Do Today

Today's priority is to write a script and to get your script filmed, this is your main interview and will form the 'backbone' of your video profile. So if you haven't yet filmed your interview you need to finish writing your script and rehearse it before filming in the TV studio. The TV studio is room 3SE1 Studio 4.

If you have filmed your script you need to find/gather photographs/shoot addition video material for your video profile. You can get cameras from the Technicians store on the 3rd floor next to 3 SW17. Do not film offsite. Only film with the college building. Please return equipment and return to the classroom by 12pm.

We will be editing your interviews and the additional footage on Monday morning so that it is essential that you have the footage with you (do not lose your SD cards - give it to me if you think you wont be able to take responsibility for them).

It's all about you!

As a starter activity you will need to fill in a questionnaire, 'It's all about you!' This is to give you ideas about what you might like to include on your video profile.

Today we are reviewing some personal profiles for inspiration. You can check them out here.

http://newmediateacher1.blogspot.com/2011/01/example-of-video-profile-photographer.html

http://newmediateacher1.blogspot.com/2011/01/examples-of-video-profiles-boxer.html

http://newmediateacher1.blogspot.com/2011/01/example-of-video-profile-video-resume.html

You will also be writing and uploading your script for your video profile to your blog. There's three main pathways you can chose from:

• You might chose to write your script as a general introduction to yourself.
• Or you might want to focus your script around a specific area of interest eg, skate boarding, music, a special location etc.
• Or you might chose to make your script/video profile about your previous work experience or your career aspirations.

Whatever pathway your choose make sure you are passionate about it as this will come across well in your script and on screen.

There is a lot to do. You will be filming your scripts on Monday. Lets get writing.

To do Today 19th January 2011

1.Produce a mind map which shows different interactive video platforms. Take a photo of it and upload it to you blog.
2. Produce a mind map of as many uses of interactive video as you can think of. Take a photo of it and upload it to you blog.
3.Use the internet as a research tool and fill in the table below. Upload it to your blog for assessment.

Glossary of Terms
Key Term	Describe and Explain the Meaning of each term give examples where appropriate.
Video Formats, eg .mov, avi
Streaming
File Compression
Aspect Ratios: 4:3, 16:9
Frame Rates

New Blog Links Please

Please email links to me: sue.venables@cwc.ac.uk

Different Types of Interactive Video

Video Analysis Sheet download it here!



Link to great examples of viral marketing campaigns:
http://www.ignitesocialmedia.com/social-media-examples/viral-marketing-examples/

Filming for the Web: Good Advice

Here is a photocopy from a book which gives some really useful advice for filming for web. Check it out it will help you to make better videos! It will also explain some technical terms like 'file compression,' for Task 1.

How to comment on a blog:

Check out this link, to instruct you how to post a comment on someones site.

How to Frame and Interview

Essay/Podcast Structure

Essay/Pod Cast Suggested Structure for TASK 1 Question 2 on Assignment Brief

(This is to be uploaded to your blog by 4.30 on Wednesday 26th January 2011)

By now you should have completed at least 2 analysis sheets, for each of the following categories of interactive video.

• Viral Marketing
• User Generated Material
• Virtual Tours
• Music Videos

This essay/pod cast should give you the opportunity to pull together your analysis that you have done in class and present it on your blog.
Introduction: Explain and describe what interactive video is. Explain and give examples of different interactive media platforms and purposes of interactive video. Explain how relevant interactive video is to your life.  Explain what you will be analysing in this essay, eg, Viral Marketing, User Generated Material, Virtual Tours and Music Videos.
Paragraph Structure: (For each of the categories of interactive videos you could use a similar structure to this.)

• Define and explain the type of video you will be analysing.
• Summarise and show your understanding of any key issues which surround the video category. Are there any controversies which you thinking are worth mentioning?
• Introduce the first example that you will be looking at: describe and explains what happens in the video.
• Write up some of the interesting points that you have found from your analysis sheets. Don’t forget to comment upon the technical aspects of the video-use correct subject terminology from your glossary of terms.
• Introduce your second video from the same category, describe and explain what happens in the video.
• Write up some of the interesting points that you have found from your analysis sheets. Don’t forget to comment upon the technical aspects of the video.
• Critically evaluate the two videos which you have looked at. Which do you think is more successful and why?
• Conclude: Where do you think this genre of video will be going in future?

Conclusion
The conclusion should summarise your key points from your analysis of each of the interactive video genres. What are the main points? What do you think the future of interactive video is?

Video Technical Terms

CAMERA SHOTS
Aerial Shot – A camera shot taken from an overhead position. Often used as an establishing shot.
Close Up – A head and shoulders shot often used to show expressions/emotions of a character. Also can be a shot of an object, filmed from close to the object or zoomed in to it, that reveals detail.
Extreme Close Up – A shot where a part of a face or body of a character fills the whole frame/dominates the frame. Also can be a shot of an object where only a small part of it dominates the frame.
Establishing Shot – A shot that establishes a scene, often giving ther viewer information about where the scene is set. Can be a close up shot (of a sign etc) but is often a wide/long shot and usually appears at the beginning of a scene.
Medium Shot – the framing of a subject from waist up.
Two Shot – A shot of two characters, possible engaging in conversation. Usually to signify/establish some sort of relationship
Point-Of-View Shot (POV) – Shows a view from the subject’s perspective. This shot is usually edited so that the viewer is aware who’s point of view it is.
Over the Shoulder Shot – looking from behind a character’s shoulder, at a subject. The character facing the subject usually occupies 1/3 of the frame but it depends on what meaning the director wants to create (for example, if the subject is an inferior character, the character facing them may take up more of the frame to emphaise this)
Overhead Shot – a type of camera shot in which the camera is positioned above the character, action or object being filmed.
Reaction Shot – a shot that shows the reaction of a character either to another character or an event within the sequence.

CAMERA ANGLES
Camera Angle – the position of the camera in relation to the subject of a shot. The camera might be at a high angle, a low angle or at eye level with what is being filmed.
High Angle – A camera angle that looks down upon a subject or object. Often used to make the subject or object appear small or vulnerable.
Low Angle – A camera angle that looks up at a subject or object. Often used to make the subject/object appear powerful/dominant.
Canted framing (or oblique) – camera angle that makes what is shot appear to be skewed or tilted.

CAMERA MOVEMENT
Pan – Where the camera pivots horizontally, either from right to left or left to right to reveal a set or setting. This can be used to give the viewer a panoramic view. Sometimes used to establish a scene.
Track - a shot whjere the camera follows a subject/object. The tracking shot can include smooth movements forward, backward, along the side of the subject, or on a curve but cannot include complex movement around a subject. ‘Track’ refers to rails in which a wheeled platform (which has the camera on it) sits on in order to carry out smooth movement.
Crane – A crane shot is sometimes used to signify the end of a scene/ programme /film. The effect is achieved by the camera being put onto a crane that can move upward.
Stedicam - A steadicam is a stabilising mount for a camera which mechanically isolates the operator's movement from the camera, allowing a very smooth shot even when the operator is moving quickly over an uneven surface. Informally, the word may also be used to refer to the combination of the mount and camera.
Tilt - where a camera scans a set or setting vertically (otherwise similar to a pan).
Zoom – Using a zoom lens to appear to be moving closer to (zoom in) or further away from (zoom out) a subject/object when in fact the camera may not move (so, strictly not camera movement). Can be used for dramatic effect.

EDITING
Editing – the stage in the film-making process in which sound and images are organised into an overall narrative.
Continuity Editing – the most common type of editing, which aims to create a sense of reality and time moving forward. Also nick named invisible editing referring to how the technique does not draw attention to the editing process.
Jump Cut – An abrupt, disorientating transitional device in the middle of a continuos shot in which the action is noticeably advanced in time and/or cut between two similar shots, usually done to create discontinuity for artistic effect.
Credits – the information at the beginning and end of a film, which gives details of cast and crew etc.
Cross Cutting – the editing technique of alternating, interweaving, or interspersing one narrative action (scene, sequence or event) with another – usually in different locations or places, thus combining the two: this editing technique usually suggests Parallel action (that takes place simultaneously). Often used to dramatically build tension and/or suspense in chase scenes or to compare two different scenes. Also known as inter-cutting or parallel editing
Cutaways – A brief shot that momentarily interrupts continuous action by briefly inserting another related action. Object, or person (sometimes not part of the principle scene or main action), followed by a cutback to the original shot.
Freeze Frame – the effect of seemingly stopping a film in order to focus in on one event or element.
Eye-line Match – a type of edit which cuts from one character to what that character has been looking at.
Flashback – a scene or moment in a film in which the audience is shown an event that happened earlier in the film’s narrative.
Graphic Match – an edit effect in which two different objects of the same shape are dissolved from one into the other.
Juxtaposition – the placement of two (often opposed) images on either side of an edit to create an effect.
Linear Narrative – a style of storytelling in which events happen chronologically.
Montage Editing – the juxtaposition of seemingly unconnected images in order to create meaning.
Parallel Editing – a type of editing in which events in two locations are cut together, in order to imply a connection between the two sets of events.
Visual Effects - visual effects are usually used to alter previously-filmed elements by adding, removing or enhancing objects within the scene.
Match on Action - A shot that emphasises continuity of space and time by matching the action of the preceding shot with the continuation of the action. (For example a shot of a door opening after a shot of a close up of a character’s hand turning a door handle)

SOUND
Diegetic Sound – sound that can be heard by the characters within a scene/ sound part of the imaginary world.
Non-diegetic Sound – sound that the characters cannot hear and is not part of the imaginary world of the story. This includes a musical soundtrack or a voiceover (however this excludes a narration by a character within the story – referred to as an internal monologue and is diegetic).
Score – The musical component of a programme’s soundtrack, usually composed specifically for the scene.
Sound Effects – sounds that are added to a film during the post-production stage.

How to blog using blogger

Easy isn't it!

Watch the video ‘Blogging in Plain English’ and answer the following questions.

What is the main difference between news in the 20^th Century and news in the 21^st Century?

Describe what a blog is and what are its uses?

How many blogs have been created since 2003?

A Team Filming Exercise

Watch this clip. Now watch it again and answer the questions below.


What shot sizes have been used in the beginning of this sequence?


What shot sizes  and camera angles have been used to introduce the characters?


 Over to you!

Each of the main characters in the A – team sequence have 3 or four shots of them to introduce different aspects of their character.

Get into pairs

•Interview your partner and find out 3 or four aspects to your partner that might make a good shot.

•Try and keep within the spirit of the ‘A-team’, (action, adventure, bravery, fun, humour etc).

Plan out your shots on a storyboard for filming later on.

Different Types of Interactive Video: Presentation

Examples of great Viral Marketing